The Chief Marketing Officer (CMO) Council is a group of senior corporate marketing leaders and brand decision-makers across a wide range of global industries with 5,000 members. The CMO Council also holds annual North America CMO summits where new ideas in marketing are generated.
As the number of CMO council members grew rapidly, the brand needed refreshed and consistent look while keeping the existing established logo. Brand identity guidelines, an online brochure targeting potential program sponsors, various collateral pieces—agendas, one-pages, invitations, programs—were designed to carry a confident, bold look of the CMO Council.
